Welcome to our locally owned, neighborhood toy store featuring unique, fun and educational toys for children of all ages.

We specialize in hands-on toys that encourage creative play. Many of these are classic toys that grandparents may remember from their childhoods, but we also feature the latest innovations from eco-friendly manufacturers in the U.S., Europe, and elsewhere. Our store is fun to visit, and we allow children to play and explore.

William’s Fun Smart Toys offers educational toys, games, puzzles, riding toys, building toys, outdoor and sports toys, baby shower gifts, and products suitable for all children, whatever their level of ability.

We are famous for unique toys not found in chain stores, but we also feature quality brand name products from makers such as Hape, Calico Critters, Toniebox, Green Toys, Wow Toys, Little Adventures, Tangle, Micro Kickboards, Miniland, Usborne Books, Slinky, Bilibo,ย  and many others.

Please e-mail us with your questions, suggestions, and comments! We are always looking for products to help our children.

LOCATION: We are in Macon’s Historic Ingleside Village, at 2356 Ingleside Avenue, Macon, GA 31204.

Come Play!

HOURS: Our store is open Monday through Friday, 10:00 – 5:30 and Saturday 10:00 – 5:00 Eastern.
Online ordering is always available!

December 1 through 23:
Monday through Friday 10:00 – 6:00, Saturday 10:00 – 5:00, and Sunday 1:00 – 5:00.
Closed Christmas Eve 2023
Open Dec. 28-30, 2023
Closed Jan. 1-4, 2024

We are proud members of the American Specialty Toy Retailers Association, which supports neighborhood toy stores.

July birthdays- come make a birthday bin! Remember when you make a birthday bin, the Toy Lady will send the birthday boy or girl a surprise as well! ... See MoreSee Less
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The cats out of the bag- these cuties are in stock! Each one is a different cat stuck in a food. Christine got a cat in toast ๐Ÿ˜† ... See MoreSee Less
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Bath time babies are back in stock!! ... See MoreSee Less
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Itโ€™s International Picnic Day๐Ÿงบ! We highly recommend the Pretendables picnic basket for playing and Squishables snackers for cuddling. ๐Ÿ”๐Ÿง€๐Ÿ‰ ... See MoreSee Less
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