Welcome to our locally owned, neighborhood toy store featuring unique, fun and educational toys for children of all ages.

We now offer curbside pickup and local delivery in addition to shipping anywhere in the U.S. Please contact us for details, or use this form and we’ll get you what you need!

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We specialize in hands-on toys that encourage creative play. Many of these are classic toys that grandparents may remember from their childhoods, but we also feature the latest innovations from eco-friendly manufacturers in the U.S., Europe, and elsewhere. Our store is fun to visit, and we allow children to play and explore.

William’s Fun Smart Toys offers educational toys, games, puzzles, riding toys, building toys, outdoor and sports toys, baby shower gifts, and products suitable for all children, whatever their level of ability.

We are famous for unique toys not found in chain stores, but we also feature quality brand name products from makers such as Hape, Melissa and Doug, Green Toys, Wow Toys, Calico Critters, Poof Slinky, Bilibo, Gund, Franklin Sports, and many others.

Please e-mail us with your questions, suggestions, and comments! We are always looking for products to help our children.

LOCATION: We are in Macon’s Historic Ingleside Village, at 2356 Ingleside Avenue, Macon, GA 31204.


We are Open!

We still offer curbside pickup, local delivery, and shipping anywhere in the U.S.Β  but have reopened our store for browsing with a few important changes. We want to keep our customers safe so we ask you to wear a mask when visiting us. We have temporarily removed sample toys from the floor and are taking extra steps to protect your health and safety. But we still offer our friendly customer service!


HOURS: Our store is open Monday through Friday, 10:00 – 5:30 and Saturday 10:00 – 5:00 Eastern.
From December 1 through Christmas eve this extends to Monday through Saturday 10:00 – 6:00 and Sunday 1:00 – 5:00.

Have you tried a Aquarellum painting set yet? What do you think of this work in progress? What color(s) should be in the middle? ... See MoreSee Less
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Calico Critters Grand Mansion is here!! PLUS you get a yellow Labrador family set free with purchase of mansion. πŸ•πŸ• ... See MoreSee Less
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New Stretcheez burgers and pizzas! Your kiddos will be making pizzas and burgers for hours! ... See MoreSee Less
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β€œIt’s a rock tumbler!!!”If you have shopped this week, you might have seen our youngest helper. Emily loves helping customers and will give you lots of recommendations. ... See MoreSee Less
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