Welcome to our locally owned, neighborhood toy store featuring unique, fun and educational toys for children of all ages.

We now offer curbside pickup and local delivery in addition to shipping anywhere in the U.S. Please contact us for details, or use this form and we’ll get you what you need!

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We specialize in hands-on toys that encourage creative play. Many of these are classic toys that grandparents may remember from their childhoods, but we also feature the latest innovations from eco-friendly manufacturers in the U.S., Europe, and elsewhere. Our store is fun to visit, and we allow children to play and explore.

William’s Fun Smart Toys offers educational toys, games, puzzles, riding toys, building toys, outdoor and sports toys, baby shower gifts, and products suitable for all children, whatever their level of ability.

We are famous for unique toys not found in chain stores, but we also feature quality brand name products from makers such as Hape, Melissa and Doug, Green Toys, Wow Toys, Calico Critters, Poof Slinky, Bilibo, Gund, Franklin Sports, and many others.

Please e-mail us with your questions, suggestions, and comments! We are always looking for products to help our children.

LOCATION: We are in Macon’s Historic Ingleside Village, at 2356 Ingleside Avenue, Macon, GA 31204.


We are Open!

We still offer curbside pickup, local delivery, and shipping anywhere in the U.S.  but have reopened our store for browsing with a few important changes. We want to keep our customers safe so we ask you to wear a mask when visiting us. We have temporarily removed sample toys from the floor and are taking extra steps to protect your health and safety. But we still offer our friendly customer service!


HOURS: Our store is open Monday through Friday, 10:00 – 5:30 and Saturday 10:00 – 5:00 Eastern.
From December 1 through Christmas eve this extends to Monday through Saturday 10:00 – 6:00 and Sunday 1:00 – 5:00.

Have you checked out our costumes? We still have a bunch in stock! ... See MoreSee Less
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Add some sparkle to your life!Zoey Koko glitter gel is safe for hair and body. Vegan, cruelty free and made in the USA! Ingredients for this gel: aloe vera gel, sweet almond oil, argon oil, vitamin e, jojoba oil and cosmetic grade glitter! ... See MoreSee Less
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Kick bath time up a notch with these bath toys from Hape! Kiddos love bath toys and these make an awesome, easy gift. ... See MoreSee Less
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Teachers and homeschoolers, we have an idea for you! What you need: plus plus blocks and dice. For preschoolers and kindergarteners, roll the dice and have them count than many blocks out. You can do addition, multiplication and division problems for older children. After you do the work, let them build! ... See MoreSee Less
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