Welcome to our locally owned, neighborhood toy store featuring unique, fun and educational toys for children of all ages.

We specialize in hands-on toys that encourage creative play. Many of these are classic toys that grandparents may remember from their childhoods, but we also feature the latest innovations from eco-friendly manufacturers in the U.S., Europe, and elsewhere. Our store is fun to visit, and we allow children to play and explore.

William’s Fun Smart Toys offers educational toys, games, puzzles, riding toys, building toys, outdoor and sports toys, baby shower gifts, and products suitable for all children, whatever their level of ability.

We are famous for unique toys not found in chain stores, but we also feature quality brand name products from makers such as Hape, Calico Critters, Toniebox, Green Toys, Wow Toys, Little Adventures, Tangle, Micro Kickboards, Miniland, Usborne Books, Slinky, Bilibo,  and many others.

Please e-mail us with your questions, suggestions, and comments! We are always looking for products to help our children.

LOCATION: We are in Macon’s Historic Ingleside Village, at 2356 Ingleside Avenue, Macon, GA 31204.


Come Play!

HOURS: Our store is open Monday through Friday, 10:00 – 5:30 and Saturday 10:00 – 5:00 Eastern.
Summer Hours: Tuesday through Friday, 10:00 – 5:30 and Saturday 10:00 – 5:00 Eastern.
Online ordering is always available!

December 1 through 23:
Monday through Friday 10:00 – 6:00, Saturday 10:00 – 5:00, and Sunday 1:00 – 5:00.


We are proud members of the American Specialty Toy Retailers Association, which supports neighborhood toy stores.
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We offer curbside pickup and local delivery in addition to shipping anywhere in the U.S. Please contact us for details, or shop online and choose shipment or in-store pickup.

February and March birthdays, come make your bins! Fill a bin with everything on their wishlist and friends and family can come shop! 🎂Plus every birthday kid gets a special surprise from The Toy Lady! ... See MoreSee Less
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Need a little “I love you” gift for Valentine’s Day? We can help! ... See MoreSee Less
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We are open! If the weather gets bad and we need to close, we will post here but for now, come see us! ... See MoreSee Less
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If you are wanting to avoid the cold this weekend, come pick up a puzzle or game. The Toy Lady has lots of great recommendations. ... See MoreSee Less
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Historic Ingleside VillageWilliam’s Fun Smart Toys is proud to be part of Macon’s Historic Ingleside Village, which offers a wide range of specialty shops, restaurants, art galleries and unique experiences within easy walking distance of each other. Here you’ll find old-fashioned service and Southern hospitality unlike anything you could experience in a mall or traditional shopping center. While it’s located just two miles from downtown, Ingleside Village was considered Macon’s first “suburban” shopping center when it began in the mid 1950’s.

For more information, see Visit Macon’s page on Historic Ingleside Village or the Historic Ingleside Village Facebook page. Discover more things to do in Macon in the Kayak Travel Guide.