Welcome to our locally owned, neighborhood toy store featuring unique, fun and educational toys for children of all ages.

We specialize in hands-on toys that encourage creative play. Many of these are classic toys that grandparents may remember from their childhoods, but we also feature the latest innovations from eco-friendly manufacturers in the U.S., Europe, and elsewhere. Our store is fun to visit, and we allow children to play and explore.

William’s Fun Smart Toys offers educational toys, games, puzzles, riding toys, building toys, outdoor and sports toys, baby shower gifts, and products suitable for all children, whatever their level of ability.

We are famous for unique toys not found in chain stores, but we also feature quality brand name products from makers such as Hape, Calico Critters, Toniebox, Green Toys, Wow Toys, Little Adventures, Tangle, Micro Kickboards, Miniland, Usborne Books, Slinky, Bilibo,  and many others.

Please e-mail us with your questions, suggestions, and comments! We are always looking for products to help our children.

LOCATION: We are in Macon’s Historic Ingleside Village, at 2356 Ingleside Avenue, Macon, GA 31204.

Come Play!

HOURS: Our store is open Monday through Friday, 10:00 – 5:30 and Saturday 10:00 – 5:00 Eastern.
Online ordering is always available!

December 1 through 23:
Monday through Friday 10:00 – 6:00, Saturday 10:00 – 5:00, and Sunday 1:00 – 5:00.
Closed Christmas Eve 2023
Open Dec. 28-30, 2023
Closed Jan. 1-4, 2024

We are proud members of the American Specialty Toy Retailers Association, which supports neighborhood toy stores.

Grab yourself a snake friend that can tag along all day! ... See MoreSee Less
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We had a couple requests for Phase 10 and we are happy to say it is back in stock!! ... See MoreSee Less
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We have some super fun science kits in stock! Make your own bubblegum and DIY bouncing balls are always favorites! ... See MoreSee Less
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6 days ago

William's Fun Smart Toys
The Toy Lady and Mr. Steve are checking out the awesome children’s museum Christine works at in Gulfport. If you are ever in the Mississippi Gulf Coast, check out Lynn Meadows Discovery Center! ... See MoreSee Less
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