Welcome to our locally owned, neighborhood toy store featuring unique, fun and educational toys for children of all ages.

We now offer curbside pickup and local delivery in addition to shipping anywhere in the U.S. Please contact us for details, or use this form and we’ll get you what you need!

Buy Virtual Giftcard
Shop Online

We specialize in hands-on toys that encourage creative play. Many of these are classic toys that grandparents may remember from their childhoods, but we also feature the latest innovations from eco-friendly manufacturers in the U.S., Europe, and elsewhere. Our store is fun to visit, and we allow children to play and explore.

William’s Fun Smart Toys offers educational toys, games, puzzles, riding toys, building toys, outdoor and sports toys, baby shower gifts, and products suitable for all children, whatever their level of ability.

We are famous for unique toys not found in chain stores, but we also feature quality brand name products from makers such as Hape, Calico Critters, Green Toys, Wow Toys, Little Adventures, Tangle, Plasmacar, Micro Kickboards, Miniland, Usborne Books, Slinky, Bilibo,  and many others.

Please e-mail us with your questions, suggestions, and comments! We are always looking for products to help our children.

LOCATION: We are in Macon’s Historic Ingleside Village, at 2356 Ingleside Avenue, Macon, GA 31204.

Come Play!

HOURS: Our store is open Monday through Friday, 10:00 – 5:30 and Saturday 10:00 – 5:00 Eastern.

December 1 through 23:
Monday through Friday 10:00 – 6:00, Saturday 10:00 – 5:00, and Sunday 1:00 – 5:00.
Christmas Eve: 10:00 – 2:00

It may be chilly but when it’s sunny, we still like to get outside and play! Beamo is so much fun! It’s unique design makes it easy to catch and throw. We sell more of these to teenagers and young adults than any other age range! ... See MoreSee Less
View on Facebook
Mr. A had a fun morning putting together his Plus Plus blocks dragon! Plus Plus is great for working on fine motor skills and following directions. If they like Legos, they will love Plus Plus! ... See MoreSee Less
View on Facebook
These are so cute and squishy!! ... See MoreSee Less
View on Facebook
KwikStix are solid tempera paint and make saying yes to “can we paint?” easy! They dry in less than 90 seconds and clean us easily. ... See MoreSee Less
View on Facebook